The proper way to handle your hat is ALWAYS by the brim. There is no proper side of the brim to grab from, you pick. The hat will remain intact and essentially last longer when handled properly by the brim.

The longevity of your hat lies in how you store it. The BEST way to store your hat is in a hat box with your hat nested upside down. If you don't have a hat box, the next best thing is to store your hat on a flat surface, upside down, and away from windows and humidity.

We don't advise that at all. Hats are not umbrellas... remember that. Unless, the hat’s material is indicated as waterproof, take an umbrella or leave it at home for safe measures.

It actually depends on the material of the hat. The best thing to do is re-check your email for hat care instructions or contact us if you've had an oops-moment and need specific hat care.

In a suitcase, it is best to pack your hat upside down with clothing wrapped around the base of the hat, as if you are building a nest. Next, place your swimsuit or socks inside the hat to maintain the form of the hat’s crown. Last, place lighter clothing items on top of the hat to keep its shape intact to ensure safe hat travels.