Since 2023 has commenced, the Fruition Brand has worked tirelessly to bring you an elevated experience as we welcome our Season 3 Collection. This collection comprises a myriad of styles, ranging from traditional stingy brims to fluorescent pencil curled brims.

Since the birth of our brand in 2018, we’ve worked to test the boundaries of creativity when it comes to hats and their impact in our culture. Allow these 7 styles to become something that you can always look back at to reflect on your initiation into the FRU Fam. Each style is stamped inside with a Season 3 commemoration on the inner sweatband. Each style also serves as a blank canvas to help kick start your infatuation with FRU Cheese (gotta’ have it!) We hope you enjoy wearing these as much as we’ve enjoyed creating them for you, you, and you…Be You, Be True.